Rigamarole Wines

Rigamarole Wines old label had to much tiny copy that left the brand name almost hidden. The brand name needed to be brought forward, making it the main focus of the label. They also wanted the illustrations to still be a vital part of the redesigned label, so by simpifying the copy and moving the illustration next to the copy they formed a nice block that made the illustrations more visable without taking anything away from the brand name with it's large type.

ROLE / Design + Art Direction  |  CREATED AT / Freelance