The idea of Selected Malts began on the island of Islay in late 2015. With an ever increasing interest in the precious drinks we saw the opportunity for a new entry in the Nordic markets. Our idea includes a larger audience with everything from deeply interested to absolute beginners. Our goal is to create the opportunity for everyone to try good whiskey at reasonable prices. Whisky should be drunk, we think, not gather dust on shelves and we will therefore adapt our products with different terms to suit both the wallet and the knowledge of consumers.
We will put a lot of effort to not only find the right Whisky but also to package it in the best possible way in terms of design, volume and format. We are convinced that many can not, or can not afford to pay for the large and regular 70cl format. We therefore want to work with other formats to suit a larger audience and create accessibility for especially the price but also the quality.
"Selected Malts is about quality, above all, on the inside as well as outside"
ROLE / Design + Art Direction | CREATED AT / Freelance