Chimney Hill Popcorn Bourbon

Packaging & Label Design

Packaging and label design for Chimney Hill Popcorn Bourbon, extending the original brand identity into a distinct product release.

Built around the bourbon’s unconventional origin, using popcorn as a narrative layer rather than a novelty. The aim was to introduce something unexpected while staying grounded in the Chimney Hill identity.

The visual language evolves from the existing system—balancing continuity with differentiation. Typography, composition, and detailing are adjusted to reflect the character of the release while maintaining overall cohesion.

Services:

— Packaging Design
— Whiskey Label Design
— 3D Visualization

Industry:

— Spirits / Premium Consumer Goods

Client: Rio Brazos Distillery
Location: Texas, USA

The result is a design that feels both familiar and distinct, expanding the range without losing its foundation.

3D visualisations were developed to present the packaging with realistic materials and lighting, supporting both presentation and marketing.

Looking for branding or packaging design for your whiskey or spirits brand?

Get in touch:
me@christianbjurinder.se