Chimney Hill Popcorn Bourbon — Packaging & Label Design

Packaging and label design for Chimney Hill Popcorn Bourbon, building on the original Chimney Hill brand identity to create a distinctive product extension.

The project explores how a craft bourbon made from popcorn can feel both unexpected and authentic—introducing a distinctive narrative while staying true to the Chimney Hill identity.

Services:

— Packaging Design
— Whiskey Label Design
— 3D Visualization

Industry:

— Spirits / Premium Consumer Goods

Client: Rio Brazos Distillery
Location: Texas, USA

Concept

The concept builds on the bourbon’s unconventional origin, using popcorn as a narrative layer rather than a novelty. This story-driven packaging approach adds character and intrigue while maintaining consistency with the core brand.

The result is a design that feels both familiar and distinctive—expanding the brand without losing its foundation.

3D Visualization

High-end 3D visualizations were created to present the packaging with realistic materials, lighting, and presence—supporting both presentation and marketing.

Design Approach

The design balances continuity and differentiation, evolving the existing visual language with new storytelling elements. Typography, composition, and detailing are carefully adjusted to reflect the unique expression while preserving overall cohesion.

This ensures the packaging stands out as a distinct release while remaining clearly part of the Chimney Hill range.

Final Product

The result is a craft bourbon packaging design that extends the Chimney Hill range with a clear and engaging narrative—balancing originality with consistency to create a strong and recognisable addition to the lineup.

Looking for branding or packaging design for your whiskey or spirits brand?

Get in touch:
me@christianbjurinder.se