Fairy Trees Winery

Wine Label Design & Brand Identity

Brand identity and wine label design for a boutique winery inspired by Irish folklore.

The project centres on the idea of the “fairy tree,” translated into a restrained and contemporary expression rather than a literal one. The aim was to build a narrative-led identity without relying on decorative or overt references.

A minimal, highly controlled visual language defines the system. Typography, composition, and material contrast are used to create a sense of depth and premium quality, allowing the story to remain present without dominating the design.

Services:

— Brand Identity
— Wine Label Design
— Packaging Design
— 3D Visualization

Industry:

— Wine / Premium Consumer Goods

Client: Crafted Spirits
Location: Ireland

The label system is designed to scale across wines and vintages, maintaining consistency while ensuring a clear and recognisable shelf presence.

3D visualisations were developed to present the packaging with realistic materials and lighting, supporting both presentation and marketing.

Looking for wine label design or branding for your winery?

Get in touch:
me@christianbjurinder.se